If you try to become someone else you want to break what happens when you go on vacation or even retire? Your business can replace you and no one can die.
The very end, so you can work, do not want to earn money so that?
Brand should be intertwined personal and business brands. For your business, you can stand out from the herd is not "just" do not want to be a brand.
On the other hand, everything about you, when your reputation is taking a whole, can not be a mistake. Exposes the unfortunate rumors rogue clients can also threatened to work hard.
It must be a personal brand for your business, and how your business operates.
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